Download Books, Bytes and Business: The Promise of Digital Publishing by Bill Martin,Xuemei Tian PDF

By Bill Martin,Xuemei Tian

How are companies responding to international adjustments in markets pushed by way of adjustments in know-how? regardless of the undefined, the traits are wide-spread: globalization and the increase of commercial conglomerates, mergers and acquisitions, the networking of companies and markets, outsourcing and shifts within the distribution of assets and construction, all mirrored within the emergence of recent gamers, new services and products and new varieties of competition.

As arguably the 1st knowledge-based company, e-book publishing presents an excellent atmosphere for the learn of problem and chance. The is presently experiencing fierce degrees of festival, severe monetary pressures, restructuring and the specter of technology-induced obsolescence. further to those are the demanding situations posed through new and capability entrants to the marketplace, the emergence of latest services, new methods of doing enterprise, together with buying and selling in digital markets, and the vulnerability of conventional company versions. The suitability of publication publishing as a context for learning the emergence of knowledge-based company turns into all too apparent.

Through combining fundamental learn with secondary research drawn from the proper literatures, Books, Bytes and company is either a readable and informative account of commercial within the knowledge-based economy.

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